Those who say that Twitter is nothing more than a place where people
share inconsequential experiences in their lives might want to listen
up. Dell told Bloomberg on Tuesday that it has earned an estimated $6.5
million in sales of PCs, accessories, and software, thanks to promotions
on Twitter.
Dell's vice president for the company's online unit, Manish Mehta, told
Bloomberg that over the past three months alone, the number of people
who have started following Dell's tweets has risen 23 percent. The
company's DellOutlet account, which is home to most of the vendor's
sales announcements, currently has almost 1.5 million followers. But
unlike some companies, Dell has made Twitter an integral part of its
operation. Bloomberg reported that "more than 100 employees send out the
tweets" to customers.
"It's a very vibrant channel for us and it's growing aggressively,"
Mehta told Bloomberg, referring to Twitter. "It's not just our reach and
growth that has progressed, it's that it's happening globally."
Mehta told Bloomberg that its Twitter accounts are followed by people in
12 countries. Brazil users alone spent $800,000 in the past eight
months, he said.
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